Mighty Corp, a Filipino-owned tobacco manufacturer in the country vowed to defend their market against powerful competitors.
“We assure our loyal customers, bankers, retailers, wholesalers and employees that we will not remain passive against the subterfuge and other malicious and damaging trickeries employed by our competitors in trying to destroy our business,” Atty. Miguelito V. Ocampo, Might legal counsel said.
Philip Morris Fortune Tobacco Corp has been complaining over what Mighty is doing to fight back and ruled the tobacco industry. The rival company has been spreading malicious lies against Mighty.
“This is the kind of fallacious and damaging reasoning that our competitors have systematically disseminated to the public to destroy our company,” Ocampo added.
“This kind of disinformation does not only undermine the integrity of our revenue authorities but also deceives the public, consumers in particular, to create a hatred against our company and in the process undermine our market,” he said.
“What they don’t tell the public, however,” Ocampo said, “is that PMFTC is also selling low-priced cigarettes similar to our brand Mighty. In fact, it has four brands selling at one-peso-per stick – Champion M. King, Champion M 100, Jackpot M 100’s and Westpoint Filter King.”
“If our brands are selling more and have eaten their market, it’s not our fault,” he said.
“Besides, they cannot deny that our cigarettes have different smell, flavor and aromatic taste and are exceptionally smooth, mellow and attractively packaged aside from the fact that our cigarettes are produced comparatively at lower cost and that they are made by Filipinos for the Filipinos in this deregulated country where profit-oriented foreigners and their local partners always wanted to rule the industry,” Ocampo said.
Aside from leading the tobacco industry, Mighty Corp also involved doing CSR projects in the country in which they helped a lot of farmers and its family to increase their income.
More Bread Than Butter 